This, according to experts, is the acme of customer engagement.įor more than 25 years, Amstel Malta has supported consumers’ busy lifestyles by supplying them with carefully produced high-quality, nutritious beverages in stylish easy-to-hold packaging. In its evolution as a brand, Amstel Malta has gone beyond customer satisfaction to identifying with the causes and interests that are dear to the customers. It has wrought such marketing and branding strategies that have established the brand’s staying power and relevance leveraging line extension, technology and trends thus strengthening the brand and giving it a more contemporary brand image and appeal. Through its evolutionary course, Amstel Malta has not only perfected the art and science of presenting consumers with a Malta brew that speaks to the brand’s philosophy of bringing the best out of its consumers, it has also mastered the art of capturing and remaining in the mind and consciousness of the consumers through appropriate and timely brand positioning campaigns. In this market, there are quite a few who are major players and are doing excellently well in terms of market share, consumer loyalty, patronage and brand positioning.Īmongst the different players in the competitive market, Amstel Malt stands shoulder higher than competitors in terms of brand value, essence and promise.Īmstel Malta is a premium malt drink brand from the stable of Nigerian Breweries Plc with rich international heritage.

Therefore, at this year’s Awards, Amstel Malta- is saying, “It is time for the spotlight.” Oriakhi stated.Feelers emanating from the Nigerian beverages market have revealed that malt drinks account for a segment of the total carbonated volumes consumed in the country.Īccording to Canadean, an online research portal, Nigeria is the third largest malt market, ranking behind Venezuela and Colombia. However, the industry’s intense saturation has made it difficult for creatives who haven’t found their way to the spotlight to have their art appreciated. “The African creative industry has experienced tremendous growth in the past decade. Marketing Director, Nigerian Breweries Plc, Emmanuel Oriakhi disclosed that Amstel Malta and Zagg Energy +Malt were not just sponsors but catalysts that ignited a passion for creativity that transcended boundaries and elevated African cinema to unprecedented levels.

With Amstel Malta and ZaggEnergy+Malt as official sponsors, the Ninth Edition would remain an unforgettable extravaganza that will leave audiences spellbound and craving for more.” The AMVCAs, Africa’s pinnacle celebration of cinematic brilliance, are set to embark on a journey of unrivaled splendor and recognition of exceptional talent. Two Nigerian Breweries brands Amstel Malta and Zagg have made fresh bold steps with the sponsorship of the Ninth Edition of the Africa Magic Viewers’ Choice Awards (AMVCAs), the management of the company has stated.Īccording to a statement by the breweries giant, the premium malt drink, Amstel Malta, and Zagg, a blend of Energy and Malt flavour, joined forces to add glitz and glamour to the entertainment platform to give Nigerians unbridled satisfaction.Īccording to the statement issued by the company, “This dynamic collaboration marks an exhilarating milestone in both brands’ relentless commitment to fueling the African entertainment industry with unmatched excitement,” the statement stated.

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